Digital Marketing

As a digital business transformation partner of choice, we’ve spent more time utilizing the disruptive power of technology and ingenuity to help digitally enable our clients’ business in their pursuit of next.  

We bring a startup mindset and agile methods to both established companies and the public sector to unlock value in ways that delight their customers and improve their operational effectiveness. Our approach to transformation is grounded in a view of both the company and the customers simultaneously, and a unique fusing of strategy and consulting, experience and engineering with an enduring culture of problem-solving creativity.

In the space between next and now is how.We believe that how you seize that space is everything.

“FOR ADVERTISING TO WORK, IT MUST PUSH THE RIGHT CULTURAL BUTTONS”

Marketing has become digital marketing. But it can be difficult to stand out in an online marketplace that’s more crowded than ever.

As a digital marketing experts, we provide strategic support to help your brand breakthrough. This starts with a deep understanding of your target audience – not just their demographics but where they spend their time and what kind of content catches their eyes – and ends with a highly detailed digital and social media strategy.

From social media to email marketing and beyond, we take a methodical process grounded in your brand strategy to help you not only speak to but engage your audiences where they’re spending all their time – online. HOW WE ACHIEVE THIS:

Marketing Strategy

Believe it or not, marketing strategies are not always developed proactively, thoughtfully, and holistically.

Whether creating them from scratch or embellishing what you already have, as a marketing strategy experts, we always look through the lens of the overall brand experience. And we build an integrated marketing strategy

for each client that delivers their brand experience in a meaningful way, in multiple touch points, and through multiple channels. But the goal, of course, is that it feels like a singular brand to the target.

           We are experts in helping brands reach the right consumer with the right message. We start by helping you define your marketing goals, including who you want to reach, your metrics, your timeline, and your budget. Through a rigorous process, we use this information to build an actionable and integrated marketing strategy.

For new brands and products, we also leverage deep expertise in developing go-to-market strategies. Whether your goal is to launch “loud and proud” to the marketplace or to roll out in phases, we always work closely with your team to ensure alignment at each stage of the process.

Advertising & Media

Not everyone has the budget to get their message out via a multimillion dollar campaign. In fact, few do.

For the rest of us, the key is to run smart advertising that gets in front of the right audience at the right time.

That’s why, as a media advertising experts we take a strategic approach to advertising, spending as much time on the concept and message as we do on making sure it’s beautiful. And from concept to development, we ensure alignment with your team at each step.

We take an equally rigorous approach to advertising and media planning. Today’s consumers are busier and more distracted than ever, so thoughtful media strategy planning is a crucial step to ensuring that your message is seen, heard, and absorbed by the right person. We will help you with the following:

Advertising concept development

Advertising campaign development

Media planning

Digital, TV, print, radio

Program development

 

  Brand Identity & Design

Congratulations. You have a brand name.

But now you need to bring it to life in graphic terms. What’s the right typeface? Should you include a logo mark? Uppercase or lowercase? Bold or subtle colors?

At The Statesman Media, as always, we start with the brand strategy. But when working through a brand design, we also will conduct a purpose-designed work session to review brand identities, in your category and outside of it. Do you like the way Nike goes to market or Adidas? Mercedes-Benz or Audi? Apple or Microsoft? This discussion will provide meaningful insight that will help to assess your sensibilities, ensuring that we deliver a brand design that not only is on strategy but that feels right for you.

As a brand design experts, we start with the logo design and flesh out the full brand identity – including graphic elements, imagery style, and more, and capture it in a style guide that defines the rules for how to use it all in your brand activation. We will help you with the following:

Logo design

Brand identity development

Style guide development

Collateral design

         Brand Strategy

An organization’s brand strategy is a set of words and phrases that together formally articulate the core essence of your brand. It should be inclusive of your history and your future, your products and your services, your customers and your prospects, the attributes of your brand, your place in the marketplace, and, importantly, how you bring it all together uniquely.

In order to capture and articulate this all succinctly, we must dig in. Deeply and thoroughly. Internally and externally. The process can’t be avoided, and the effort can’t be minimized. As a brand strategy experts, we take this process as seriously as the brand demands because only this form of rigorous brand development will yield the most authentic brand strategy. And this is the only kind of brand strategy we deliver.

We’ll deliver all of the formal brand strategy components including the value proposition, positioning statement, brand idea, and brand story. But also, as part of our brand strategy services, we include brand architecture. From our perspective, brand architecture is a bit of a lost art – an afterthought. When instead, this brand strategy component can organize your company in a way that helps constituents understand you and makes you more appealing.

customer journey map is no longer linear. What once was a simpler, reductive process now expands and contracts with new information, new recommendations, increased options, and increased brand interactions, and it takes place in multiple channels, online and offline. We will help with the following:

Digital Content Creation and SEO

Digital Content Creation and Search Engine Optimization team comprises of content creators and analysts who curate engaging content and optimise sites to ensure visibility on the world wide web.

Video Production and Photography

Video Production and Photography team also known as Ndiema Motion Pictures is our in-house production hub that comprises of photographers, videographers, producers, directors, editors and animators who together create some great video content.

Technology and Design

Technology and Design team comprises of UI/UX designers, coders, developers and web servicing specialists who strive to elevate customer experience with the finesse of design and technology.

Influencer Relationship, Celebrity Management & PR

Influencer Relationship Management & PR comprises of experts who build relationships and work with some of the largest advocates on the internet.

Media Planning and Buying

Media Planning & Buying team comprises of analysts and buyers who plan and execute online and offline media strategies basis the creative and business objective of brands.

E-commerce Strategy and Execution

E-commerce should be 20% of your business revenue. If it isn’t already, talk to us to find you the right channels, fulfillment partners and marketing models to super charge your e-business.

Digital Marketing & Consultancy

01  Thinking +Strategy + Consulting.  New platforms, new avenues, new buzzwords and new business opportunities. We step in to help you plan your marketing efforts better and provide an optimal brand roadmap for your journey across the digital landscape.

  • Digital Brand Building & Communication Strategy
  • Social Media Strategy
  • Content and Engagement Strategy

02  Creating Creative Services

Thumb stopping content doesn’t just happen. It takes a volatile mix of unfiltered expression and social engineering, both of which we have in spades.

  • Campaign Conceptualization & Design
  • Digital Content (Static, Audio, Dynamic, Video)
  • Integrated Campaigns
  • Experience Design

03  Doing Execution and Management

In theory, the plans and stratagems all seem viable. The true test lies in its application across all platforms, something which we are well versed in:

  • Social Platform Management
  • Website Development & Management
  • Prototyping
  • Film & Photo Studio
  • Influencer Outreach
  • Mobile Application Development
  • SEO

04 Promoting Media

It’s an ad eat ad world out there. With a combination of programmatic targeting and pinpoint audience measuring, we make sure yours doesn’t get lost in the mix:

  • Media Planning & Buying
  • Mobile Marketing
  • Search Engine Marketing
  • Display, Video, Social and Native Marketing
  • Email Marketing
  • Native Content Alliances

05 Measuring Data and Analytics

You get what you measure, so we do that twice, then set targets once. Access to advanced tools gives us the ability to derive insights from ongoing and past campaigns and thereby take data driven decisions that affect the here and now:

  • Social Listening
  • Website Analytics
  • Social Analytics
  • Online Reputation Management

 

          06  Digital Business Solutions

  • We Know what your audience is genuinely interested in and create campaigns that are backed by market trends. Because great campaigns need great insights.
  • Programmatic is no more an initiative but an imperative in your digital marketing efforts. We offer sophisticated and target media solutions that help you tell your brand story to your customers powerfully and seamlessly.
  • Great brands are backed by great insights, and that comes from good research. If you’re looking at re-aligning your brand, marketing, consumer or even product strategy, make better decisions backed by our research wing
  • Setting up shop, online, shouldn”t be that difficult. We intergrate the best-in-class technology and commerce expertise to help your business get the drive it needs.

 

Some of our other marketing packages includes:

  • Website Copywriting
  • Custom WordPress Website
  • Search Engine Optimization
  • Custom Marketing Report
  • Social Profile Optimization
  • Data entry and Collection
  • Social Media Marketing Campaigns
  • Your Custom Marketing Calendar
  • Graphic design
  • Roadshow Services.
  • Email Marketing Setup
  • Large Format Print Media
  • Marketing Material Posters, Leaflets, Fliers, Brochures, Profiles, Banners, Point of Sale Material, Vehicle & Office Branding, Calendars, Diaries, Notebooks, Journals, Signage, Billboard Printing, Retail Displays, Print-on-Demand, Variable Data Print
  • Branded Promotional Items Apparel, Uniforms, Bags, Umbrellas, Headwear, Drinkware, Office Items, Tech Items, Executive Gifts, Corporate Giveaways.